Grandeur in Life is to Have the Luxury of Time

TAG Heuer

TAG Heuer.png


Back in 1995, I had taken my decision : “I will buy a my first brand name watch”. But into my enthousiasm I had to take under serious consideration my budget also. The aim at that time was definitely an affordable luxury watch.  Soon after I realised that I had only one choise : TAG Heuer

If we want to find the roots of this watchmaker giant, we have to go back in 1860 when Edouard Heuer founded Uhrenmanufaktur Heuer AG (Heuer Watchmaking Inc.) in St-Imier, Switzerland.

It was 1882 when Edouard Heuer patented his first chronograph and in 1887 patented an ‘oscillating pinion’ still used by major watchmakers of mechanical chronographs

Another great patent was received by Heuer in 1911, for the “Time of Trip”, the first dashboard chronograph. Designed for use in automobiles and aircraft, two large hands mounted from the center pinion indicate the time of day, as on a traditional clock. A small pair of hands, mounted at the top of the dial (12 o’clock position) indicates the duration of the trip (up to 12 hours).

From 1911, Heuer manufactured timepieces to be mounted on the dashboards of automobiles, aircraft and boats. These clocks and timers included a variety of models, designed to address specific needs of racers and rallyists. The TAG Heuer logo is easily distinguishable in car racing tracks, and not only in them.

Heuer introduced its first wrist chronograph in 1914. The crown was at the 12 o’clock position, as these first wrist chronographs were adapted from pocket chronographs. In 1916, Heuer introduced the “Micrograph”, the first stopwatch accurate to 1/100 of a second. This model was soon followed by the “Semikrograph”, a stopwatch that offered 1/50 of a second timing, as well as a split-second function (which allows the user to determine the interval between two contestants or events).

Since then a great number of inventions and patents associated with the Edouard Heuer Watchmaking company.

TAG Heuer formed in 1985 when TAG (Techniques d’Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer.

TAG Heuer is based in Neuchâtel, Switzerland and is led by President and CEO John-Christophe Babin. Jack Heuer, the great grandson of the founder, is the Honorary Chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland and a watchmaking factory in La Chaux-de-Fonds, Switzerland. The TAG Heuer slogan is “Swiss Avant-Garde Since 1860”.

Exciting Watches For Exciting  People!


Photo 1 : Heuer Autavia (1962)

Photo 2 :

Buy cheap Viagra online

Heuer Carrera (1963)

Photo 3 : The Heuer Monaco 40th Anniversary re-edition with Calibre 11 (2009) is a limited edition, contemporary replica of the original 1969 Heuer Monaco



“Any trademarks or logos used throughout this website are the property of their respective owners.”




No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *