Grandeur in Life is to Have the Luxury of Time




It is a common sense that in our life very often we relate concepts or things with certain products. This because some products have the ability to specifie their class. Consider this: When we’re thinking about quality or luxury watches, how many times we didn’t relate them with one particular brand? Yes, I know, most times Rolex is the answer to this question. But why is that so? Just because Rolex is the largest single luxury watch brand, with daily production of about 2000 exceptional quality watches?  Maybe yes, but in my opinion the real answer to this question could be found easily when you refer to the history of this brand.


Despite what many people believe, the birthplace of Rolex is not Switzerland but England. It all started when Hans Wilsdorf and his relative, brother in law, Alfred Davis established the Wildsorf and Davis company in London, England in 1905. At the beginning the main activation of their new company was to importing to England Swiss movements  from Hermann Aegler, which after they placed them in quality watch cases made by Dennison and other producers. Subsequently they sold their new wristwatches to jewellers, who put their own names on the front. So, the “W&D” hallmark was well hidden inside the caseback of the earliest watches from Wildsdorf and Davis.


The 1908 was the year that changed the course of the three years old company. It’s the year when Wildsorf registered the trademark “Rolex” and opened an office in La Chauxde Fonds, in Switzerland. The company name “Rolex” was registered on 15 November 1915.  Many theories and stories have been written about the origin and meaning of the name “Rolex”. At any rate the Wildsorf’s words put the things in the right place: “I want my watch brand’s name to be easily pronounceable in any language”, and for sure he achieved that.  The “Rolex” name has finally found its nest on the face of a watch and the time since then it is its best friend. It didn’t take too long for “Rolex” watches to become a status symbols.


Here some of the companie’s innovations:

  • The first waterproof wristwatch “Oyster”, 1926
  • The first wristwatch with an automatically changing date on the dial (Rolex Datejust ref.4467, 1945)
  • The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner ref.6204, 1953)
  • The first wristwatch to show two time zones at once (Rolex GMT Master ref.6542, 1954)
  • The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date, 1956)
  • The first watchmaker to earn chronometer certification for a wristwatch


Rolex for Gentlemen…


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Rolex for Ladies…

Three of the most classic Rolex watches :

Photo 1 : Rolex GMT Master II gold and stainless steel

Photo 2 : Rolex Yacht-Master

Photo 3 : Rolex Daytona chronograph stainless steel, white dial



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