STORY OF A BRAND
A blend of horological tradition and contemporary design, all Louis Erard timepieces continue to be made in Switzerland and, with full respect for the whole concept of Haute Horlogerie, only house mechanical movements.
In keeping with Switzerland’s rich 400-year old tradition of watchmaking, Louis Erard puts the mechanical movement at centre stage. After all, a mechanical watch is not a machine, but a living object. Something tactile that beats, stops and starts again.
In a Haute Horlogerie spirit
L’Horloger-créateur de Montres mécaniques is keen to show all watch aficionados that expertise, flawless quality, and small complications can go hand-in-hand with affordable prices. To offer consumers what they want: this is the principle behind Louis Erard’s creations and its three collections.
HISTORY OF A BRAND
1893 – Birth of founder, Louis Erard, on 16 February.
1929 – Foundation of the Louis Erard company in La Chaux-de-Fonds (NE). Corporate name: Louis Erard & André Perret.
1931 – Production of the first watches under the Louis Erard brand name.
1937 – The company employs a staff of over 60.
1942 – Separation of the Louis Erard and André Perret families.
1942-1980 – Main activity remains casing for other watch companies.
1980 – A sustained effort is made to expand the Louis Erard brand, with some success on Asian markets.
1992 – The company changes hands following serious financial problems: transferred to Le Noirmont (JU).
2003 – After 10 years of silence, the brand is bought out by private investors and re-launched.
– To celebrate its 75th anniversary, Louis Erard is reinterpreting its 1931 Collection in four new models and marking the event by replacing steel with gold.
2007 – The 50’000th watch since the brand’s comeback in 2003 leaves Louis Erard’s workshops. In autumn, the company presents its first ladies’ collection, Emotion.
2009 – A new milestone on the way to Haute Horlogerie with affordable prices: Louis Erard launches its first in-house module developed together with Soprod SA.
2010 – The alchemist Louis Erard turns steel into pink gold! Twenty-six gold models are presented in a range of ever more affordable prices. The 100,000 watch mark is passed, underlining the brand’s success story.
For more detailed reference, please visit Louis Erard’s official website
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