Grandeur in Life is to Have the Luxury of Time

Graff Diamonds


Graff Diamonds is a British multinational jeweller based in London. A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of high-end jewellery and watches.

The House of Graff is synonymous with the most fabulous jewels in the world. Graff diamond jewellery is exceptional; the quality, the style and workmanship are the best in the world. Laurence Graff “The King of Diamonds” has a passion for diamonds that began from an early age. His inherent feeling for diamonds goes beyond the stones themselves.

Graff Diamonds was founded in London in 1960 by Laurence Graff.

Today Graff is one of the largest producers in South Africa with one of the largest polishing and cutting factories based in Johannesburg employing over 300 craftsmen. Thousands of carats of diamonds are cut and polished and from these diamonds only the best go into Graff retail stores around the world. Diamonds are also cut and polished at Graff’s factories in New York, Antwerp, Botswana and Mauritius.

With overseas expansion Graff is now a top global diamond jewellery brand. There are 30 Graff stores worldwide with corporate offices in London, New York and Geneva. More recently new flagship stores have opened in Tokyo, Hong Kong, Geneva, Dubai, New York and Moscow.


More detailed reference please visit Graff Diamonds official website


Graff Diamonds for Gentlemen…


Graff Diamonds for Ladies…



Graff Diamonds – Graff SuperStar 38mm












Graff Diamonds – Graff Butterfly Watch












Graff Diamonds – The Graff Ruby Butterfly Watch








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