With two associates, Fawaz Gruosi opens his first boutique in Geneva, Switzerland, specialising in high jewellery and objets d’art. He calls it “de GRISOGONO”, the maiden name of his associate’s mother.
Fawaz Gruosi leaves his associates and starts de GRISOGONO S.A. with sole control of the new business.
Fawaz Gruosi creates an entire collection of black diamond jewellery that stuns the jewellery world and sparks a worldwide trend.
A new boutique opens in London.
The company presented its first watchmaking line, soberly named ‘Instrumento N° Uno’ at Baselworld, with a ladies’ version called ‘Instrumentino’ released the year after. The Chopard Group took an interest in these developments and in 2002 decided to take a stake in the Firm’s growth. From that time on, de Grisogono has presented between one and four new watches a year. In 2007, Fawaz Gruosi bought back all the shares in the company and committed himself permanently to the creation of new collections, once again combining watchmaking and jewellery to create smart, modern timepieces.
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